Brindle Media

Archive for the ‘Baby Booomers’ Category

Many artists at this year’s Grammy Awards signed a letter which the Recording Academy intends to send to Congress regarding the controversial Performance Rights Act. Daryl Friedman, a VP for the Recording Academy says: “In speaking to these talented artists, I heard three constant refrains. First, their concerns for background singers and musicians and older legacy artists who need to be fairly compensated; second, their willingness to sit down with radio to work out a solution; and third, if radio still refuses to talk, their commitment to take the fight to Washington.”

The Grammy Week January 2010 statement reads as follows:
“We, the undersigned artists, believe in the partnership between music and radio. We believe that artists (including the background singers and musicians and the great legacy artists of the past decades) deserve to be compensated when their music is used by radio. We support the Performance Rights Act because it is fair to radio and fair to artists. We encourage the radio industry to work with the music community and Congress to pass The Performance Rights Act. Together, we can create a true partnership that benefits radio, artists and musicians, and fans.”

Artists who signed the statement include Nitty Gritty Dirt Band, Tre Cool, Mike Dirnt and Billie Joe Armstrong of Green Day, Stephen Stills, Kenny Aronoff, Sheryl Crow, Anthony Kiedis, Chad Smith and Flea of Red Hot Chili Peppers, Phil Soussan, Jackson Browne, Don Was, Dave Matthews, Josh Groban, Travis Barker, Andrea Bocelli, Apl.de.ap, Taboo, Will.i.am and Fergie of Black Eyed Peas, Drake, Mary J Blige, Mick Fleetwood, Stevie Nicks and David Foster. Recording Academy President and CEO Neil Portnow says, “Standing right behind them are thousands of unknown and up-and-coming music makers who face the question of survival every day. In the coming decade, unless they can make a living at their craft, the quality and creativity of the music will be at risk.”

These artists have, of course, been brainwashed by the record industry spin machine. They don’t seem to understand that passage of the Performing Rights Act will result in fewer music-focused radio stations. Their assumption is that, since music-intensive radio has provided free commercials for their recorded music for the past 5 decades, stations will continue to do so. Perhaps they don’t realize that the reason radio stations became music-intensive was because music provided a mutually-beneficial symbiotic relationship for the radio and music industries: cost-effective programming for the stations and free promotion for the record labels. If the Performance Rights Act is passed, station management will decide that it’s more cost-effective to air talk programming, artists will receive less exposure and the record labels will continue to lose money.

Update: With Congress back in session, both the the National Association of Broadcasters and MusicFIRST have amped up their lobbying efforts. The NAB’s campaign is pretty innocuous, Stop The Performance Tax. MusicFIRST, however, has decided to play nasty. Here’s the logo for their site, PiggyRadio.com

This week, Donnie Simpson ended his career on broadcast after a 41 year career, 32 of those in Washington, DC radio. Donnie’s not the first nor the latest major morning show talent to leave the industry over the past few years. As the competition for advertising dollars becomes more fierce and the slices of the pie become increasingly smaller, traditional radio broadcasters have been looking for ways to cut costs.The introduction of Arbitron’s people meter and its real-time PPM ratings have influenced how management thinks about morning show talent. People smarter than me including Larry Rosin, Mark Ramsey, Alan Mason, Fred Jacobs and Jerry Del Colliano have commented on radio management’s interpretation of those PPM results and I’d encourage you to read their always insightful blogs.

The net result, however, is that talented personalities like Donnie Simpson will no longer be available on traditional radio. However, I suspect that this situation will actually work in their favor. These personalities are well-liked and trusted by their listeners. They are brands unto themselves. With a relatively small investment, they can work out of their home and create their own daily podcasts which their followers (Seth Godin would refer to Donnie’s listeners as his “tribe”) can access and listen to at their convenience. Businesses which achieved a positive return-on-investment (ROI) by advertising on Donnie’s show can cost-effectively target that audience by supporting his podcast. And he doesn’t have to share the revenue because he’s eliminated the corporate middleman.

A model for this approach is already in operation in Grand Rapids, MI. Dave Jagger and Geri Jarvis’s morning show was canceled in 2008. They launched their daily podcast last summer with financial support from a local bank that had been an advertiser on their radio show. It’s been reported that they’re getting 35,000 hits on their podcast download and over 18,000 daily visits for Dave & Geri On-Demand. It’s estimated that they’ll gross $ 100,000 for their first year. And, of course, they won’t have to share that income with station owners.

In the not-too-distant future, internet access will become ubiquitous on car dashboards. As happened when homes became cable-connected, during the next 10 years the playing field for broadcast radio, internet radio stations and podcasters will be leveled.

A study sponsored by the Association for Downloadable Media and presented this week by Edison Research’s Tom Webster shows that podcast listeners tend to be educated, affluent and receptive to sponsorship messages from trusted podcasters even though they hate advertising on commercial radio and TV.

Smells like opportunity to me.

(Thanks to Rit Ranger for suggesting this blog)

Several years ago, I produced a half-hour public affairs program which aired on several different radio stations in New York State’s Capital Region on the Sunday night before Martin Luther King Day. While doing my research and listening to the speeches, I realized how much I didn’t know and appreciate about the man. Click on the picture below then click the play button to listen in.

Click to play

In Seth Godin’s end-of-the-year blog he writes: “on a micro level, on a personal level, this was a decade filled with opportunity. The internet transformed our lives forever. Opportunities were created (and many were taken advantage of). And, like every decade, just about everyone missed it. Just about everyone hunkered down and did their job or did what they were told or did what they thought they were supposed to, and just about everyone got very little as a result.

Maybe ten years is too long a period of time to plan for. So how about seven?

Seven years from now, what will you have to show for what you’re doing right now?

If your answer is, ‘not much,’ perhaps you should consider a new plan, one that might generate a different answer, or, at the very least, be a more fun way to waste seven years.”

My friend, Bill Sobel shared this perspective: “We spend January 1 walking through our lives, room-by-room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives… not looking for flaws, but for potential.”

Considering all that we’ve been through since Y2K, it’s a challenge not to become cynical. Although my nature is to look on the bright side, too often over the past few years I’ve found myself dwelling on the negative. As they say in the parenting courses, “Energy grows where attention goes so don’t feed the weed.”

Advice that always made sense to me was to do work that you enjoyed doing (loved, felt passionate about) rather than focusing first on those activities which might bring financial rewards. Of course, sometimes that approach takes a long time to pay off or never pays off. Beverly Beckham wrote in The Boston Globe about a painter whose work now sells for $30,000 or $ 40,000 but who had to wait 94 years for her ship to come in.

As we enter this next decade, many of us Baby Boomers are facing some daunting challenges. We can sit around, wring our hands and feel sorry for ourselves or we can take a “glass-is-half-full” attitude, think about what we’ve dreamed of accomplishing, allow ourselves to take baby steps towards achieving those goals and stay focused on our potential.

John Kelso in the Austin American-Statesman suggests that we keep our resolutions this year small and achievable rather than overly ambitious and doomed to failure. For instance, “I promise not to crash a state dinner at the White House so I can get my picture taken with Joe Biden.”

My daily personal goals are to do something for my mind, something for my body, something for my spirit and something for my soul. More long-term goals involve working to be a better partner for my wife; achieving a more solid level of financial security for my family in the short and long term; focusing on a career that’s psychologically, spiritually & financially rewarding; and helping our youngest daughter to accomplish her goals.

What potential do you see for yourself in the next 7 years?

E.B. White wrote: “The miracle of Christmas is that, like the distant and very musical voice of the hound, it penetrates finally and becomes heard in the heart over so many years, through so many cheap curtain-raisers….So this day and this century proceed toward the absolutes of convenience, of complexity, and of speed, only occassionally holding up the little trumpet (as at Christmas time) to be reminded of the simplicities, and to hear the distant music of the hound.”

Feliz Navidad ! Joyeux Noel ! Buono Natale !

Earlier today I was interviewed about augmented reality on Bob Cudmore’s radio show which is simulcast on radio in the Amsterdam, NY area on Lite 104.7FM and 1570AM and which is also streamed at www.1570WVTL.com

As I’ve mentioned in previous posts, John C. Havens first made me aware of augmented reality this summer on his BlogTalkRadio series. Since then, BusinessWeek’s Stephen H. Wildstrom has been following the trend while Esquire magazine, John Mayer’s new album and the new book about Michael Jackson have actually employed the technology.

To clarify, with virtual reality the environment is totally computer-generated and the user becomes immersed in that computer-generated world where nothing is real. (Think The Simms and Grand Theft Auto). With augmented reality, computer-generated applications
(apps) are imposed onto the real world using the web camera on your computer or SmartPhone to provide additional information or to enhance your real-life experience.

Zugara’s Webcam Social Shopper lets you try on clothes (virtually) then take pictures to send to your Facebook friends to get their opinions:

Baby Boomers might watch this video about Microsoft’s Xbox Project Natal and think it’s just about games but the last part of the video shows some very practical applications for augmented reality technology:

In an earlier posting, I’ve talked about some new iPhone apps which Baby Boomers might find useful.

At one point, a lot of us thought that GPS units were a little frivolous. If you have a GPS unit now, you probably think of it as essential.

I’d be interested in whether or not you can foresee augmented reality becoming an integral part of your lifestyle.

Augmented reality is the overlaying of digital data on the real world. In a world where pretty soon that mobile device most of us use to make phone calls will also replace your laptop, your GPS, your radio and who-knows-what-else the concept of augmented reality is not as outlandish as it initially seems.

In a recent article, Mashable listed what the editors deemed “10 Amazing Augmented Reality iPhone Apps”. These were the ones that seemed the most practical for Baby Boomers like me:

WorkSnug

This app identifies Wi-Fi hotspots and potential workplaces like coffee shops, bookstores, libraries,etc. and provides user reviews. Right now, it’s only available in London but versions for Manhattan, San Francisco, Berlin and Madrid are due to be released soon.

AugMeasure

With this app, you can use your iPhone to gauge short distances up to a foot (30 centimeters) and, using the built-in camera, shows an overlay onto the live image on your phone’s screen which changes as you move the phone.

Car Finder

And when was the last time you forgot where you parked? Once your car’s location is set, Car Finder creates a visible marker that shows the car, how far away from it you are and tells you in what direction to head.

Do you think you’d use these apps? What apps would you like to see developed which aren’t yet available?

You can check out the other apps that Mashable recommends at http://bit.ly/iPhone_app

Saratoga Springs resident, Bruce Piasecki has consulted Toyota and HP about the capitalistic benefits of going green. Hear Bruce’s perspective in this interview on the Small Business Advocate podcast.

Click here to learn more about Bruce’s book.

A few weeks ago, I posted a blog about John Mayer is using augmented reality with his new album and how the technology will be incorporated into a new book about Michael Jackson which will be released just in time for Christmas.

Augmented Reality is becoming a hot topic. BusinessWeek magazine has an article in its November 23rd issue about the Dutch startup, Layar which makes free software that developers can use to associate digital info with specific locations. On the BusinessWeek website, technology editor Peter Elstrom interviews Stephen H. Wildstrom who wrote an article, “Augmented Reality:Not That Real Yet” for the magazine. You can read the article and listen to the interview here:
http://bit.ly/2kWiRx

Meanwhile, the December 2009 edition of Esquire magazine with Robert Downey, Jr. on the cover is titled the Augmented Reality issue. I think you’ll enjoy this video:

And you’ve got to watch this from Pranav Mistry at TEDIndia

So, how do you see augmented reality being incorporated into your life?

In September, I wrote about about a customer service problem I experienced with my local Home Depot. Since Brindle Media’s services include marketing, branding and customer service, I thought it would be useful and fair to the Home Depot organization to to share my experience and post this follow-up.

A brief overview: Due to negligence on the part of the plumbing subcontractor that installed a water heater which I’d purchased at Home Depot in late July, our laundry room was flooded. The plumber paid for an emergency crew to dry out the laundry room and installed some dry wall which had to be removed but refused to take responsibility for restoring the room to its original state. The plumbing company then proceeded to turn the victim into a victimizer and accused me of trying to rip them off. That whole process took us to mid-September. When I complained to the local Home Depot who had hired the subcontractor for installation, their position was that I needed to negotiate directly with the subcontractor. This is where social media and customer service entered the picture.

After blogging about the problem on September 14th, I Twittered about the blog and hash-tagged Home Depot. Within minutes of that tweet, I was contacted by Michael at Home Depot’s customer care center in Atlanta who then connected me with Stephanie in the company’s Customer Care Social Media department. Within 48 hours, I was connected with Sedgwick Claims Management and on October 22nd received a check to cover the cost restoring our laundry and family rooms to a semblance of their pre-accident state.

As a customer, I was very satisfied with my treatment by Michael and Stephanie on behalf of Home Depot and by Tammy at Sedwick CMS. The good news is that the situation was resolved. The bad news is that the resolution took three months. It was interesting and disturbing that no one on the regional or local level at Home Depot ever bothered to follow up.

So the lesson here is that when you encounter a customer service problem with a national retail chain, social media tools like Twitter and Facebook can provide you the leverage that you need to get the attention of the customer service department and help resolve a problem using a top-down rather than a bottom-up approach.

Hopefully, you won’t ever find yourself in a situation where you’ll need to employ this advice !