Brindle Media

Archive for the ‘Branding’ Category

Research shows that Baby Boomers who are unemployed are much less likely to be hired than other unemployed persons who are younger. So, even when the economy begins to recover in earnest there’s a strong possibility that Boomers will be sent to the back of the line when new jobs become available.

Many Boomers will sit around, complain about the system being unfair and expect a champion to save them. Others will recognize that it’s time to reevaluate their situation, readjust and move forward. The members of that group might be interested in these entrepreneurial small businesses which have been having some success using Facebook as a tool to connect with customers and sell their products.
http://mashable.com/2011/02/21/facebook-commerce/

Eighteen months ago, I inherited my wife’s old BlackBerry and started using it when I was at a convention. Previously, I’d been using an old Nokia as a cellphone just to check messages and to make or receive an occasional call. I didn’t want the outside world to be able to access me during every moment of every day. However, it dawned on me that it would be much easier checking and sending emails from the Blackberry while at the convention rather than lugging around my laptop and searching for WiFi hotspots.

Now, of course, I’m constantly checking email for business and texting with my family. My Blackberry isn’t particularly adept at connecting me with websites and I don’t have the ability to access apps. It seems like it’s time for me to graduate to a more advanced phone.

Many of my friends seem very happy with their Droid smartphones and it does seem like the Droid is replacing the BlackBerry as the phone most favored by traditional business people. The iPhone is favored by creative types and, let’s face it, Apple has been brilliant at positioning the iPhone as the standard by which all other smartphones are judge and at generating all the industry buzz.

But I don’t like to be cavalier when making these kinds of decisions. We became AT&T wireless customers years ago due to an arrangement made by a former employer. Although we live near an airport and the cellphone service near our house is terrible, we haven’t had many problems with AT&T. I’m not sure that switching to Verizon would make much sense or that Verizon’s much vaunted superior service will continue when all those AT&T customers transfer over and clog up the Verizon network.

It seems like there’s a lot to consider and that’s why I found this recent article by Shelly Palmer useful.
http://www.shellypalmer.com/2011/02/how-to-switch-from-att-to-the-verizon-iphone-4/”>

In late 2009, Augmented Reality was incorporated a book celebrating Michael Jackson’s career. Since then, I’m not aware that there’s been much buzz about AR in the music world. However, today I received this press release:

THE BLACK EYED PEAS DEBUT IN WORLD`S FIRST 360-DEGREE MOBILE MUSIC VIDEO CREATED BY will.i.apps

New “BEP360″ App for iPad, iPhone and iPod touch Takes Fans Inside “The Time (Dirty Bit)” with 360-Degree Motion Control and Augmented Reality Developed by Peas Front Man will.i.am

LOS ANGELES January 24, 2010 – Music industry pioneer and front man of The Black Eyed Peas, will.i.am, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree universe of the legendary music group. Featuring the world`s first 360-degree view music video (“The Time 360″), BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”, now available on Interscope Records.

“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It`s a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together,” said will.i.am.

Key Features of BEP360

· Point iPad, iPhone and iPod touch device at the cover artwork of the band`s latest album, The Beginning (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat

· Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.

· Stay up to date on everything about the Peas via an aggregated Twitter feed

· Play an addictive Peas-inspired puzzle game

· View pictures and comments posted by other BEP360 app users on a virtual earth

The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or at: www.bit.ly/bep360app.

Image: As soon as you point your iPhone onto the CD a virtual 3D character appears and the music starts.

A demo of BEP360 app featuring The Black Eyed Peas and the making-of behind the scenes video can be seen at: www.williapps.com.

I’m going to be interested to follow this story over the next few weeks to learn how fans react and how the rest of the music industry responds.

Remember what the social media world looked like three years ago? Probably not because you’re too busy trying to keep up with the new products, devices and services which seem to pop up on your radar screen every day.

XKCD and the marketing firm Flowtown have created “The Map of Online Communities” based on information from sources such as USA Today, Alexa,and Compete which gives some great perspective on how this have changed in the world of social media over the past 36 months.

First, the map of online communities for 2007:

Compare that information with the map for 2010:

Can you find MySpace on the 2010 map? Look southwest of Facebook.
Also, note the growth of Farmville.

How do you think the map will change by 2013?

Thanks to Fred Jacobs of Jacobs Media bring the XKCD/Flowtown maps to my attention.

Copyright United Feature Syndicate, Inc.

Just prior to the Thanksgiving holiday, my brother’s Hotmail account started sending out one of those “I’m stranded in Spain, my wallet’s been stolen and I need you to send me $$$ so I can get home”- email scams to contacts in his address book. I learned about it from friends who contacted me to ask if my brother was aware that his email had been hacked. Oddly, I never received the email directly from him because, as we learned later, somehow my address had been deleted from his contact list.

The situation became more complicated because we were both visiting my mother in New England and her home is equipped with only dial-up internet service and also because my brother, who also only has dial-up service at his home, had signed up for his Hotmail account on a computer at his local library several years ago.

Consequently, when my brother attempted to change his Hotmail password, the system didn’t recognize my mother’s computer and asked my brother for the answer to his secret question. However, the automated Hotmail system didn’t remind him about what the question was and it had been so many years since he’d joined Hotmail that he didn’t recall the question. So, throughout the day on Thanksgiving and continuing through Sunday night, he kept trying to contact Hotmail customer service but the automated system kept giving him the runaround and bouncing him back to his original screens.

When I returned home, I Googled Microsoft customer service and found an 866 number. However, when I called that number there was no option to connect with a Hotmail CSR nor one to connect with a live body. Considering all the criticism that Microsoft has been getting in the techie world during the past several years, I was amazed as well as frustrated.

Fortunately, when my brother returned home on Monday night, he received an email from Hotmail which helped him to change his password. As far as we’re aware, no harm was done however we still find it astonishing that it was such as hassle and took five days to rectify a pretty simple problem. Given 21st century CSR technology, we would have been happy to talk with a live body in the Philippines or Mumbai rather than to just go round and round with an automated customer response system.

What’s your customer service horror story?

During 2010, the oldest Baby Boomers turned 64 and, no doubt, wistfully hum the Paul McCartney tune while the youngest boomer will celebrate their 46th birthday. It’s got to be pretty discouraging to those younger boomers that HR departments now consider anyone older than 40 to be over the hill.

The original name for this blog was Buzz4Boomers and its intent was to provide information was to serve a translator of information about new technologies and social media for those Baby Boomers who tend to be intimidated by change. One thing I know about myself is that I am not an early adopter. But I am fascinated by new discovery and tend to be optimistic about the future. So, I frequently find that I fall halfway between those folks who are always using the hottest new technology or social media tools and those who are at the other end of the bell curve.

My challenge is that I tend to be a dilettante with a range of interests that’s a mile wide and a base of knowledge that’s an inch deep. So a review of my blogs over the past couple of years shows diverse topics such as the story of my customer experience using social media in negotiating with a large chain store, rants about musicFirst and the Performance Rights Act, and stories about augmented reality.

When I evaluated my professional broadcasting career after I left the industry in 2007, I realized that what I really enjoyed most about my job as a program director and on-air personality was helping people find ways to cope with the challenges in their lives. That could happen when I was able to provide important health or consumer protection information during a public affairs show or by simply playing a song that provided a listener with a brief distraction, sense of joy or peace of mind.

My ultimate goal for this blog is to make you aware of ideas/ events/ discoveries that are impacting our world and that a reader might not have encountered in hopes that it will provide some assistance in coping with change.

This week was our wedding anniversary so I was in our local Saratoga Springs, NY Hallmark store looking for a card for my wife. While I was perusing their selection, I noticed a video display and was amazed to discover that Hallmark is embracing Augmented Reality.

Here’s a video posting from MommyReporter:

I first discovered AR last summer around this time and have been fascinated by its potential. Most people are still unaware of Augmented Reality but now that a mass appeal company like Hallmark is employing this technology, I expect to see a lot more market penetration for AR during the next 12 months.

Here’s a link for the Hallmark website:

http://bit.ly/86tjXH

Your thoughts?

Earlier this year, I showed you how augmented reality can be used as part of the clothes shopping experience. Now, YOUReality and metalio have created an Online Retail Visualization 3D tool to help you see how furniture, appliances, electronics or other accessories might look in your current living space.

And for your iPhone:

How soon do you think it will be before you start taking this type of technology for granted?

Have you ever been at a large event and become swept up with the crowd in the emotion of the moment? Have you found yourself choking up while watching someone cry on TV? Or have you suddenly found your mood lightening when someone enters the room in a happy mood?

Recent research has shown that the human brain contains something called “mirror neurons” . When we see or hear someone else experiencing an emotion , these “mirror neurons” cause us to experience that emotion, too.

I envy Robert Krulwich his ability to make science interesting.

Here’s my question. If your brain can’t tell the difference between whether YOUR body is doing something or instead you’re watching someone else do it, why would you put yourself through the stress of watching a horror movie?

Dr. Nick Morgan, author of Trust Me: Four Steps to Authenticity and Charisma , believes that by understanding the concept of mirror neurons you can become more effective in communicating your ideas to others.

And here’s some animation which does a great job of explaining how “mirror neurons” were discovered.

I’d be interested in hearing your thoughts about this research.