I’ve just “celebrated” my birthday. To be honest, I dreaded more than I celebrated this one.
Of course, I’m grateful that I’m physically healthy and mentally alert at this stage of my life. From my perspective, I’m still a relatively young guy with a significant amount of potential ahead of me. Unfortunately, our society doesn’t see it that way.
That’s one reason why I started the Ambitious Energized Alpha Boomer group on Linkedin. I figure that there have to be more Baby Boomers like me who aren’t ready to submit to being what euphemistically used to be called being “put out to pasture” simply because we’ve passed the arbitrarily selected retirement age of 65.
I do recall that my Victorian Era grandparents acted “old” by the time that the reached their mid-60s. But my Silent Generation dad wasn’t ready to retire when he turned 65.
I recently read “Being Mortal” and that book did pull me up short in terms of the physical and mental limitations which I should expect to arise during my next 20 to 25 years. However, I’m still a believer that a positive but realistic attitude and determination to improve can contribute to one’s longevity and quality of life.
So, my plan is to continue to strive for the opportunity to improve in all aspects of my life and to thwart those societal forces which are determined to limit me. A “Today Is the First Day of the Rest of Your Life” approach.
How about you?
Boy Scouts of America was founded on February 8, 1910.
The BSA is no longer looked upon favorably by some segments of American society. However, I’m grateful that my boyhood experience as a Cub Scout and Boy Scout taught me to Be Prepared. And, even at this stage of my life, I’m still striving to be:
January 8th is a special date for me.
It’s not because I’m an Elvis Presley fan. I like a lot of Elvis’ music but I wouldn’t categorize myself as a fan.
No, it’s because Charles Manson was a fan. Not THAT Charles Manson but, instead, the Charles Manson who was the general manager of radio station WGLD-FM, Chicago on January 8th, 1973. It was on that day forty-one years ago that Manson decided to switch the station’s format, without bothering to tell the station’s owners, from Progressive Album Rock to Oldies.
At the time, I had just been fired from WGLD’s sister station, WMOD-FM/Washington,DC for defending the use of a “Chicken Man” joke on-air by the station’s morning personality, Jack Casey. It’s a long story.
In any case, as a member of the union American Federation of Television and Radio Artists (AFTRA), I had received a several pay package from WMOD and Sonderling Broadcasting which owned both the Washington and Chicago stations. Three weeks after being fired, I found myself flying to Chicago at the behest of Sonderling’s corporate program director, Dave McNamee to take over as program director for WGLD-FM. Consequently, I had not only been promoted from the ranks of on-air personality to management within the Sonderling organization but was also receiving both my severance payments from WMOD and my new program director’s salary from WGLD!
Radio. You’ve got to love it.
As it turned out, my stint in Chicago didn’t last very long. Manson didn’t like the idea of corporate imposing me on him and our relationship was strained from the beginning.
In early 1973, the Nixon administration was out to get broadcasters because they felt that the media was being too critical. This was just prior to the Watergate hearings and the administration was sending a message to the media.
At the time, a radio personality named Bill Balance was having some success doing a sex talk call-in show in Los Angeles so radio general managers in other cities decided to create their own local versions of a sex talk show. Charles Manson was one of them. Unfortunately, he hadn’t thought it through.
WGLD’s midday music personality was assigned to host a one hour sex talk show each weekday. If I recall correctly, it was scheduled between 10-11AM Monday-Friday. I wasn’t a fan of the show because it really didn’t fit with what we were trying to accomplish with the station and I would have preferred to can it but the general manager ignored my objections. Of course, typical of the radio industry at that time, management hadn’t bothered to train this DJ about any of the legal ramifications involved in such a show. One of the FCC’s rules made it clear that it was a finable offense if the content of a sex talk show was targeted at persons younger than 18 years old.
One morning during the sex talk program, the host found himself assigned to do a live read of commercial copy for a local driving instructor. Although I had warned him about being careful about the appearance of talking to teens, during his reading of the commercial the host ad-libbed a comment in which he said something along the line of “Hey, kids. They can help make sure you pass your driver’s test.” Either the FCC was monitoring the show, a competitor had taped and submitted the recording to the FCC or a listener complained. In any case, WGLD got busted and the station became a poster child for the Nixon administration’s war against smut on the radio. Of course, as the program director I was held responsible for the DJ’s gaff.
That episode plus some other “philosophical differences” between Mr. Manson and myself resulted in my departure from WGLD in July, 1973. Once again, Sonderling Broadcasting was paying me a generous severance which allowed me to lounge by the pool and to watch the Watergate hearings.
One day, I received a call from Dick Booth, a former colleague at Northeastern University’s WNEU radio, who offered me a job at a new FM station in Pittsburgh where he’d been hired as station manager. I was his second hire. The first was a 19 year old kid named Bob Pittman.
So, I loaded up my meager belongings into a rental van and drove to the Steel City where I met the guy who would ultimately offer me positions with his teams at WNBC, New York and at MTV.
All because of Elvis’s birthday.
A recent Scott Adams cartoon shows a marketing team member complaining that engineers are paid more than marketers. Dilbert’s responds that the pay disparity might be explained “Because engineers designed and built every important part of modern civilization and all (marketers) did was misrepresent it”.
Unfortunately, the idea that marketing is synonymous with lying and that members of the marketing profession rank somewhere near or below used car salesmen, lawyers and congressmen is quite prevalent. And, of course, the TV series, “Mad Men” didn’t help.
It doesn’t have to be that way.
My sense is that part of the problem comes from the notion that marketing is a sales function. From my perspective, marketing should be the next logical step after product development. Its function is:
1) To make potential customers aware of the product/service’s existence.
2) To make potential customers aware of the product/service’s merits
3) To position the product/service in the potential customer’s mind in a positive light relative to the competition.
Problems arise when marketers become disingenuous and create blatantly misleading messages about the product/service. Today’s consumers have sophisticated BS detectors So even if you fool them once it’s less likely that they’ll be fooled a second time. Exaggerating about a product’s/service’s benefits or, worse, downright lying about them simply exacerbates the problem.
A recent article in the Johns Hopkins University Carey Business School’s magazine, ONE discusses how companies have begun using neuroscience technologies such as fMRI and PET to observe how the brain functions during the decision-making process. The best way to utilize this data is not to employ it as a tool to manipulate people’s purchase decisions but instead to use the information to make a brand’s marketing more selective and to increase a campaign’s effectiveness by being better targeted.
I don’t mean to be Pollyanna-ish about this but, in the end, the marketing profession will be much better served if we can forego the temptation to be deceitful and instead make an honest attempt to put the product or service we represent in the best light possible without resorting to exaggeration or deception and let the chips fall where they may.
Recently, People Magazine’s website posted the actor, Kirk Douglas’ obituary. Unfortunately for People (but fortunately for Kirk Douglas), he’s still alive and kicking at 98. It brings to mind that scene from Monty Python’s “Holy Grail”.
When we get to a certain age, we start paying more attention to obituaries to learn if someone we know or cared about has died. Secretly, some of us also compare the ages of those who’ve died with our own.
And, let’s face it, reading about death in the obituaries can be a sad and depressing experience.
NPR Weekend Edition Saturday’ host Scott Simon offers an interesting suggestion:
“… an obituary strives to have the perspective of a full life. Failures and mistakes which once loomed huge can finally be seen as small bumps on a long road.
Maybe it would be a good exercise — even a gift, in the holiday season — to help write a brief obituary for someone you love while they are still vibrant, alive, and able to appreciate it. You can remember a grandmother, who may seem a little halting and crotchety now, as she was when she was young and light-hearted. You can ask a father who can seem exasperated about being an authority figure now to remember the years when he was young, unruly, and even a little sassy. Seeing your life stretched out may make you see disappointments and defeats as pointers, not missteps, along that long road”
What do you think?
I’m currently working with a public sector organization to try and help solve a problem with its Facebook account.
A former employee set up the Facebook account several years ago and was its sole administrator. The employee then left the organization but didn’t leave behind any documentation about passwords or security questions. When contacted, the employee provided some password info which they thought might work but none of them did. Also, a cell phone number which had been connected to the organization is no longer assigned to their account and appears now to be assigned as a residential landline number. We’ve been unable to contact its owner.
Of course, we’ve attempted the usual procedure for recovering access to the organization’s Facebook page. However, those attempts were unsuccessful because we lacked the necessary information. We’ve also attempted to contact Facebook with no success.
I’ve also tried to connect via Linkedin with a couple of Facebook employees in order to gain access to someone who could help us. Unfortunately, neither of those folks has accepted my invitation.
So, at the moment, we’ve hit a wall. Any suggestions?
November 22, 1963 was a Friday.
I was a typical shallow, self-possessed, care-free teenage male in the first couple months of my first year in high school at Mount Pleasant High in Providence, Rhode Island.
On Friday’s, my last class of the day was gym. In 1963, gym class for males was an active, athletic program to prepare young men for military service and which required students to develop skills on the parallel bars, pommel horse, horizontal high bar, still rings and for rope climbing. The gymnasium also served as the school’s basketball court, so the space was cavernous and the class was noisy. Consequently, we couldn’t hear messages being transmitted over the school’s loudspeaker system.
So, on that Friday, after I’d showered and walked along the typically noisy corridor to my locker, I was in a good mood and oblivious to what was going on around me.
I was in a good mood because that night was scheduled to be opening night for the Mount Pleasant High School Dionysiac Player’s production of Thornton Wilder’s classic play, “Our Town” and my theater debut as a member of the stage crew manning the main spotlight.
My original plan had been to try out for the football team but, at the last moment, I wisely changed my mind. The football coach was also my Geometry teacher and, for some reason, there was an unsettling level of antipathy between us.
So, instead, I decided to join the theater group at the urging of my friend, Mike Grace. It was a decision that, to this day, I’m glad I made.
Arriving at my locker and fetching my things for the bus ride home to Smithfield, I was blithely mocking the sweet young woman I’d befriended whose locker was to my right. She was emotional and, because I couldn’t hear what she was saying, my initial thoughts were that she was laughing. But then I realized that it wasn’t the sound of laughter but of grief that I was hearing.
When I asked her what was wrong, I presumed that she was reacting to a misunderstanding or breakup with her boyfriend. The usual stuff of adolescent drama. So, when she told me that the President was dead, it didn’t register. I laughed thinking that she was telling me some sort of sick joke. Then, I looked at her face…and I knew.
John F. Kennedy was a mythic figure in Southern New England. In 1963, Rhode Island’s population was heavily Roman Catholic Italian and, although JFK was Irish, he was one of our own. His was like a death in the family.
The first reaction I can recall was wondering how this tragic event might affect the play.
Our theater group had worked hard, rehearsed and devoted much of our lives for the previous two months in order to be ready for this moment. The school wouldn’t cancel opening night, would it?
Other than the moment when I was told about the assassination and the overarching sense of loss and sadness which enveloped the school, there are two incidents that I most vividly remember about that afternoon. The first involved one of the wise guys who, like me, was bused in from Smithfield and with whom I’d shared classes since elementary school. He started laughing and making jokes about Kennedy’s assassination. I was appalled and, frankly, embarrassed for him. Over the years, I’ve wondered if he sometimes stopped to consider how he’d reacted and, if he did, how that affected his life.
The second incident occurred when we discovered that the school administration had, indeed, canceled opening night for our production of “Our Town”. Of course, it was the appropriate decision under the circumstances. But, we were emotionally invested in our work and had difficulty accepting the decision. What shocked me was when the student who played George Webb, one of the play’s primary characters, lay down on the stage and while pounding his fist sobbed “Why did he have to go get killed on opening night?” I understood the kid’s angst but found his self-absorbed attitude embarrassing.
The Mount Pleasant High School Dionysiac Players production of “Our Town” did go on as scheduled on Saturday night. And, as I recall, the show was well-received by an audience which was probably affected more than usual by the play’s story of day-to-day life, youthful love, premature death, sorrow and grief. That play continues to touch me to this day.
On Sunday afternoon, while continuing wall-to-wall commercial-free live coverage of the weekend’s sad events were being broadcast on the existing three television networks (ABC, NBC, CBS), Mike Grace and I were doing a project for Mike’s aunt and uncle in the living room of their home when I happened to glance over at a TV and noticed the Dallas police escorting Lee Harvey Oswald down a corridor. It all seemed pretty mundane until, all of a sudden, a man in a black hat stepped out from the crowd, shoved his hand towards Oswald’s stomach and shot him. The black-and-white photo we’ve all seen over the intervening decades of Oswald crumbling in pain is still shocking. But, to see an actual murder occur live on a national TV broadcast as it happened was stunning. At first, it seemed unreal. And, thinking that I might be imagining it, I asked Mike if he’d just seen what I saw.
The 48 hours from the moment when JFK was killed on Dealey Plaza until the moment when Jack Ruby’s bullets ended Lee Harvey Oswald’s life, were surreal and shook America’s sense of order and complacency to its core. This was a time in American life when we lived daily on the brink of nuclear holocaust in our conflict with the Soviet Union. We were all subconsciously concerned that, at any moment, we might get word that the missiles were coming in.
Leading up to this anniversary, journalists have been focusing on how coverage of the events of that weekend changed news because it was on TV. I would argue that it changed America.
For the first time, we were able to not only hear but to see events as they happened. Radio had provided us with theater of the mind. With TV, we were there…watching Jackie grieve at her husband’s coffin, watching little John-John salute the passing caisson, seeing Lee Harvey Oswald murdered in cold blood.
On that weekend leading into Thanksgiving and the Christmas holidays, we were shaken to the core.
When World War I began, we got our news on time delay via newspapers.
When the Japanese bombed Pearl Harbor, we learned the news from radio.
John F. Kennedy’s assassination was the first calamitous event which we Americans shared communally through television.
It remained the most significant historical event of my lifetime through the assassinations of Martin Luther King, Jr. and Bobby Kennedy in the late 1960s, the Kent State Massacre, the murder of John Lennon and other tragic events which we experienced through the years.
For me, a change began to occur when I watched the Challenger disintegrate as Dan Rather was covering its launch live in 1986. It became obvious to me that I was going to continue to witness these occasional tragedies through my remaining days.
Then, of course, came September 11th.
While walking down the street one day a Corrupt Senator was tragically hit by a car and died.
His soul arrived in heaven and was met by St. Peter at the entrance.
“Welcome to heaven,” greeted St. Peter. “Before you settle in, it seems there is a problem. We seldom see a high official around these parts, you see, so we’re not sure what to do with you.”
“No problem, just let me in,” replied the Senator.
“Well, I’d like to, but I have orders from the higher ups. What we’ll do is have you spend one day in hell and one in heaven. Then you can choose where to spend eternity.”
“Really?, I’ve made up my mind. I want to be in heaven,” said the Senator.
“I’m sorry, but we have our rules.”
And with that, St. Peter escorted him to the elevator and he goes down, down, down to hell.
The doors opened and he found himself in the middle of a green golf course. In the distance was a clubhouse and standing in front of it were all his friends and other politicians who had worked with him.
Everyone was very happy and in evening dress. They ran to greet him, shake his hand, and reminisce about the good times they had while getting rich at the expense of the people. They played a friendly game of golf and then dined on lobster, caviar and the finest champagne.
Also present was the devil, who really was a very friendly guy who was having a good time dancing and telling jokes.
They were all having such a good time that before the Senator realized it, it was time to go.
Everyone gave him a hearty farewell and waved while the elevator rose.
The elevator ascended up, up, up and the door reopened in heaven where St. Peter awaited him, “Now it’s time to visit heaven…
So, 24 hours passed with the Senator joining a group of contented souls moving from cloud to cloud, playing the harp and singing. They had a good time and, before he realized it, the 24 hours had gone by and St. Peter returned.
“Well, then, you’ve spent a day in hell and another in heaven. Now choose your eternity.”
The Senator reflected for a minute, then he answered: “Well, I would never have said it before, I mean heaven has been delightful, but I think I would be better off in hell.”
So St. Peter escorted him to the elevator and the Senator descended down, down, down to hell…
When he arrived, the doors of the elevator opened and he was in the middle of a barren land covered with waste and garbage. He saw all his friends, dressed in rags, picking up the trash and putting it in black bags as more trash fell from above
The devil approached and put his arm around his shoulders.
“I don’t understand,” stammered the Senator. “Yesterday I was here and there was a golf course and clubhouse, and we ate lobster and caviar, drank champagne, and danced and had a great time. Now there’s just a wasteland full of garbage and my friends look miserable. What happened?”
The devil smiled and replied :
“Yesterday we were campaigning, Today, you voted..”
A few reminders which you might find helpful as your kids get prepare for some Halloween fun:
*Feed them a healthy meal before they leave the house.
*Make sure costumes are non-flammable.
*An adult should accompany elementary school-aged kids. Older kids should trick-or-treat in pairs or groups and carry a working cell phone.
*Set a curfew. Stick to it!
*Reminds kids that its hard for drivers to see them even when they can see an oncoming car.
*In neighborhoods where cars are parked on the street, remind kids to not enter the street between two parked cars.
*Trick-or-treaters should carry a flashlight, glow stick, or wear reflector tape on their costume.
*Kids should only approach homes that have lights on or a lighted display.
*For ALL trick-or-treaters, they shouldn’t eat anything until it’s been inspected by a parent.
Don’t get me wrong. I like baseball. I just don’t care about the MLB until post-season. The same is true for the NFL. It wasn’t always this way.
I was raised in a small New England village with a great baseball field about 100 yards downhill from our back porch. Between the ages of 5 and 13 , during the daylight hours when I wasn’t in school, doing homework or participating in organized sports at another venue, that’s where you’d probably find me with the other guys from our neighborhood playing baseball in Spring and Summer or touch football in the Fall.
Since I was a New Englander, I grew up a Red Sox fan. The Yankees represented the Evil Empire. New England didn’t have an NFL team in those days and the Jets didn’t exist, so the New York Giants was my default team of choice.
In later years, I lived in Pittsburgh where I became a Pirates and Steelers fan.
But now I’ve lived more than half of my life as a resident of New York state and, although during some of those years I’ve been a half-hearted Yankees fan, I’m not emotionally committed to any of the New York teams. I may, at times, like certain MLB and NFL teams more than others but I’m not passionate about any of them.
I’m a fair weather fan.
Which is why baseball season has just started for me. Now that “the wheat is separated from the chaff”, “the cream has risen to the top”, or whichever metaphor you choose to use to describe the process which has brought the Royals and the Giants to the World Series, I’m now getting interested.
I’m looking forward to a World Series of close games, late nights, emotional ups and downs, and watching some amazingly gifted athletes and managers perform under pressure.
I find watching them to be inspiring and educational….even if I’m just a lowly fair weather fan.